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My Very First DDB Christmas Party

My Very First DDB Christmas Party

1966. Though it was a very long time ago, I still remember vividly the DDB Christmas Party at the Waldorf Astoria. First there were the horse drawn carriages that lined up in front of 20 West 43rd street to take us to the hotel. Lap blankets and hot rum drinks were provided for the trip over. …

Deck the Halls

Deck the Halls

Christmas season on the 8th floor at 49th and Madison. Not really much of a story as a mini event that recalls what the creative department is capable of on a snowy afternoon. I was returning from lunch… it started snowing pretty hard, and as any kid from the Bronx would testify to, there is an automatic reaction to …

2 LEGENDARY DOYLE DANE ART DIRECTORS AND THE LENGTH OF COPY I WROTE.

2 LEGENDARY DOYLE DANE ART DIRECTORS AND THE LENGTH OF COPY I WROTE.

The first one was Bob Gage. Bob had replaced Bill Bernbach as Creative Director so we all had to show him our work from then on. Or at least until Bob realized he hated the job and just wanted to do his own work. Anyway, Sid Myers and I went into Bob's office to show him …

Why Charlie Stopped Playing Basketball.

Why Charlie Stopped Playing Basketball.

Before Charlie Piccirillo became my brother-in-law, and, by familial obligation, I had to sing his praises, I sang his praises. Going back to before I even met him. Going back to an ad he did (with copywriter Monte Ghertler) that, in my opinion, is one of the finest ads ever to come out of Doyle Dane Bernbach. The ad …

Allan Buitekant

Allan Buitekant

Allan Buitekant made a very meaningful contribution to the creative world of advertising and to the world of pottery art. Back in the early '60s, the renown-advertising New York agency Doyle Dane Bernbach, opened its doors for women and minorities. I was the first Japanese American hire in the creative department, and I was lucky to learn my apprenticeship …

My Woderful Year.

My Woderful Year.

I had never met Charlie Piccarillo. until we were both assigned the Ohrbach's account. Full page NYTimes ads. ow! I was scared and excited. Charlie, as I got to know him, was laid back and very funny. For me funny has always been synonymous with sexy, so I had a kind of schoolgirl crush on him, even though …

Eight Weeks with Jackie

Eight Weeks with Jackie

A couple of days after Jackie had her second surgery at Sloan-Kettering, which was only six days after her first, her neurosurgeon, Cameron Brennan, scheduled an MRI to make certain everything was the way it should be. As two technicians were trying their hardest to make her comfortable for the MRI, Jackie looked up at …

Will we ever kill The Bug?

Will we ever kill The Bug?

Remember that ad with the VW Beetle lying upside down?   Here’s how it came to be:   Len Sirowitz and I were doing an ad that told why the VW’s steel bottom was such a good thing.  Len already had the photo done and I was starting to write the copy.   Then at dinner time, Len called me at …

40 Year Crush.

40 Year Crush.

She was an elegant, wistfully beautiful woman. When I was starting out at DDB in the bullpen, I looked up from my drawing board one day to see these 2 beautiful eyes looking at me, she was with her art director checking on the ad I was working on, it was my first official crush in …

The Waldorf Astoria.

The Waldorf Astoria.

A Bronx Kid Remembers Christmas at Doyle Dane Bernbach. I was lucky enough to be born in New York City, and remember great snow filled streets in the Bronx, and attending those great productions at Radio City Music Hall, and all those Santa Clause ringing red suits on every corner. Perhaps the greatest of all those Christmas memories were …

My Bob Gage Story

My Bob Gage Story

Charlie Gennarelli and I showed Bill Bernbach a very-tight, wonderfully-rendered comp layout for an Amreican Airlines double-page spread. But Mr. Bernbach was a little unsure of it. So he asked us to show it to Bob Gage "just to be sure." It was late. It was dark. It was cold. It was snowing. And Charlie and I trudged …

I knew Bob 46 years ago.

I knew Bob 46 years ago.

I knew Bob 46 years ago. I was 24. He was 37. We both worked at Doyle Dane Bernbach in New York City. The most exciting, creative agency in America. I worked for him and he was a great boss because he had the ability to look at your work and make you think his ideas on how to …

Reminiscing

Reminiscing

Lately I've been enjoying reminiscing about our beloved DDB. It was a big day when we got a cigarette account. Mentholated Alpine. Gage & Phyllis created full page N.Y. Times ads--all terrific, what else?? But very soon after we got the business the U.S. Surgeon Generals Report, damning tobacco for it's extreme danger to health, was released. Bill immediately re-signed …

Jackie End was a very special person

Jackie End was a very special person

Special people in one's life never leave. They linger with fond memories and stand out from the rest because they have made a difference in the way you think, act and live. Jackie End was a very special person who changed my outlook and the way I create the work that I love to do. She wasn't just a copywriting partner …

Pictures of Charlie Piccirillo

Pictures of Charlie Piccirillo

TURN OFF YOUR BEEPER

TURN OFF YOUR BEEPER

In late August of 1969, I got a call from Roy Grace about a VW ad he wanted me to shoot. He faxed me the layout and I called him to discuss the details. The layout showed a double page spread with the left page showing a Beetle in a snow scene and the right …

Bill Bernbach

Bill Bernbach

What I remember most about Bill Bernbach were "The Doors." No not the rock group but the doors he opened up in our heads. One of the few times I presented work to him I sang a song that was written for a campaign. He liked it and was amused with this Italian art director singing to him. He …

ROY PREPARES TO LEAVE DDB.

ROY PREPARES TO LEAVE DDB.

Roy called. He emphasized it was important that we meet at the Beverly Hills Hotel. Seated with him was a copywriter I recognized from earlier DDB days. Roy looked over at me. And announced he was leaving DDB. In shock and disbelief, I was then introduced to his new partner-to-be, Diane Rothschild. Roy went on to explain: " At the right time, …

My first [and almost last] Bill Bernbach encounter

My first [and almost last] Bill Bernbach encounter

I had been at DDB for only two or three months and was keeping a very low profile quietly confining myself to my secluded office and working on Polaroid trade ads that no one ever noticed. One afternoon, after a long liquid lunch with my good friend Peter Murphy, I found myself sharing the same elevator …

Sid Myers and Len Sirowitz

Sid Myers and Len Sirowitz

The year was about 1969. I was a young, energetic second assistant to Sid Myers. I was also into collecting all sorts of 'memorabilia'. I guess I must have mentioned to Sid that day, I was headed out for lunch with some friends to go a few blocks away to what was then the Paramount Theater. …

Jackie wasn’t good at everything.

Jackie wasn’t good at everything.

In fact, there was one thing that I remember her being terrible at: Smoking. She took up cigarettes shortly after she began dating Mike Lawlor, a hardcore Camels smoker in those days. Jackie started smoking Camels, of course. Not inhaling, but simply taking little puffs. If ever a smoker could look like a non-smoker, it was Jackie. I always got …

Marvin Fireman

Marvin Fireman

Marvin Fireman was the 'hot' young art director of the moment when he was hired away from Y&R. He had just made his name in the business by doing the 'Erik is Here' campaign with the Viking ship sailing into New York Harbor. It was hoped he could do the same thing for American Airlines, whose …

The last time I saw Jackie

The last time I saw Jackie

The last time I spoke with Jackie was at the DDB reunion last year. We spoke only briefly. Jackie was really sweet and kind. I never knew her any other way. I admired her immense talent, and versatility. She was an author, jewelery designer, and photographer. Did I mention great copywriter? I also envied her enthusiasm and energy. I truly hope I …

All About Eve

All About Eve

Jackie End was in my group at DDB when Mary Wells made me an offer I couldn’t refuse so I didn’t.  And shortly after I came to WRG,   I made Jackie an offer she couldn’t refuse so she didn’t and she came to WRG.   Everyone there was crazy about Jackie – her talent, her dedication …

Scissors, GluePot, Scotch Tape, Magic Markers and Most of All, Ideas.

Scissors, GluePot, Scotch Tape, Magic Markers and Most of All, Ideas.

Working with Charlie Piccirillo / Tony Romeo Remembers. It was my pleasure to watch, and later work with and learn from Charlie Piccirillo for about five years, while at Doyle Dane Bernbach. I had often spoken to Charlie in the elevator, while riding up or down from the eighth floor, and although the ride was short, I always …

My first memory of Charlie

My first memory of Charlie

My first memory of Charlie was when he was in the bull pen of the Agency as a lettering man. That was in the middle of the 1950's. And he was a very good one. I think he was in Al Fatica's group of artists who drew our storyboards & our comps. In later years when he was …

Confusion about my passing.

Confusion about my passing.

Dear Dom, I can understand how there was confusion about my passing. On June 29th, 1991 I was diagnosed with stage four lung cancer. I was told to go make out my will, that I had six to nine months to live. I went through two and a half years of chemo, radiation and surgeries. My Jewish friends told …

Charlie Piccirillo, DDB Art Director

Charlie Piccirillo, DDB Art Director

John- We need a John Eding story for the Charlie Picirilllo story. -Dom C’mon, Dom, you know better! It’s not that Charlie doesn’t deserve a great story and a very honorable spot in DDB history. He certainly does. But art directors simply don’t write about other art directors, much less junior ones about senior ones. Call it professional courtesy if you want. But, …

I knew her for, lets see, 15 seconds.

I knew her for, lets see, 15 seconds.

I wish I could say I knew Jackie End as well and as long as all the others that have written about her. I met her in Leon Meadow's office when I was visiting DDB in 1969 and that was the extent of it. All I remember was a radiant, effervescent young woman with a bright engaging smile …

GOODBYE OLD CHAP.

GOODBYE OLD CHAP.

I JUST FOUND OUT TODAY THAT MIKE CHAPPELL PASSED. HE'S HAD PARKINSONS FOR MANY , MANY YEARS. I DON'T KNOW THE YEARS HE WAS AT DBB, BUT I DO REMEMBER RON SPEAKING OF HIM IN GLOWING TERMS. HE WAS A CHARACTER THAT PEOPLE WRITE ABOUT IN BOOKS. A TWO FISTED DRINKER. A COMPULSIVE GAMBLER. A MAN WHO CHARMED CLIENTS …

Groucho

Groucho

In 1968 or there about, I was the art director on the Sony account. Peggy Courtny, my writer, and I were assigned to do Sony's first TV commercial. It was to announce the introduction of Sony's Trinitron color TV. To make the announcement, we thought using a celebrity was the way to go. Not a …

Jackie. She gave it her all.

Jackie. She gave it her all.

Bill Bernbach said, "An idea can turn to dust or magic,depending on the talent that rubs against it." Jackie displayed HER talent with award-winning ideas in advertising, her custom jewelry designs, writings, flower photography, children's books and paintings. She also had the talent of gathering old and new friends alike, because of her bright wit, being a …

A Doyle Dane Christmas

A Doyle Dane Christmas

My Doyle Dane Christmas story didn't occur in the 1960's or even the 70's or 80's. It happened last year. My wife and I don't exchange gifts anymore. Apathy has replaced Christmas morning excitement. If we see something during the year, we buy it and call it a Christmas present. No pomp and certainly no circumstance. But …