“Different Volks for Different Folks”



Lee Cherry was “different folks.”
Different in a way that those of us who knew him
greatly admired.

How appropriate Cherry, a name as sweet as the person he was.
A gentle soul and a child at heart, his unbridled enthusiasm for
his work was irresistible.

What made DDB so great was it’s varied talents,
bringing different aspects of themselves, their generation and
their culture to the table. Lee brought a signature ad he did for
Volkswagen “Different Volks for Different Folks”
to that table.

He brought a breath of fresh air to everything he did.
He made us smile because inside him was a beautiful smile
always ready to burst out.

This picture captured his glowing spirit, his
most irresistible quality.

Jim Scalfone
DDB Art Director