I Remember Doyle Dane Bernbach

I remember Frank Camardella my SVA advertising teacher, who taught me, Deanna Cohen and Stan Bloch the Doyle Dane Bernbach way

I remember my DDB job interview with Lee Epstein. His advice to me before joining the Bullpen was: “Always stand up while doing a rule line to make it accurate.”

I remember arriving an hour early my first day. Actually, everyone else arrived an hour late.

I remember my bullpen buddies. Nick Scordato, Joe Iozzi, Mitch Litchner, Ron Alberty and Hugh Cunningham.

I remember us working day and night on our portfolio’s. Hoping Ben Spiegel would notice how brilliant we were.

I remember doing paste-ups for art directors who believed they were doing the best ad ever done.

I remember talented copywriters like Jackie End who would help us tool headlines for our
precious portfolio’s.

I remember being promoted to assistant art director on my last day of active duty in the Marine Corps
Reserve with a telegram by Lee Epstein.

I remember my first DDB copywriter, Joann Neary who tortured herself over every Polaroid trade ad
we did together.

I remember Hal Silverman and Lee Epstein killing almost every Polaroid trade ad we did.

I remember Bob Matsumoto teaching me to ‘think big’ while I was working on a small space ad.

I remember wild and waspy Lou Delamarter smoking a joint in his office [next to Leon Medow]
the first time I worked with him.

I remember producing my first TV spot with David Canter, thanks to the generosity of Hal Nankin.
I remember winning my first award with that same spot.

I remember the brilliant Bob Gage dropping cigarette ashes all over the art work I presented
to him.

I remember being invited to parties in Bob Gage’s office when he was on location by Jay Morales
Bob’s assistant.

I remember Joe Dally who called all us Italian art director’s Tony.

I remember Charlie Piccarillo chewing bits of paper and quietly winning a zillion awards.

I remember reading and drooling over John Noble’s body copy on his wall when he was out to lunch.

I remember Evan Stark’s funny ads, TV spots and mushrooms growing out of his office carpet.

I remember Hy Abady when he still was a orthodox jew and his unorthodox ads.

I remember crusty Al Fatica the head of the comp studio, always mad when art director‘s asked for
something to be comped

I remember being in awe of the Whirlpool spots that Sid Myers, Ron Rosenfeld and Evan Stark did.

I remember us young art director’s trying to ‘kill’ Bob Kuperman [touch football quarterback] because
he was winning too many awards.

I remember sitting in Len Sirowitz’s braque chair [when wasn’t there] marveling at his award winning
ads neatly tacked to his office walls.

I remember John Eding, Jane Talcott and myself creating the factishes OK Lamonte, Oking ads when
our supervisors wouldn’t.

I remember Finley Stat messenger Tessy screaming at the top of her lungs: “YOUR STATS ARE

I remember Jeff Metzner’s hip ads and American Flag suit.

I remember finally working with the brilliant Deanna Cohen, my all time favorite DDB writer.

I remember when she was a brilliant art director in Frank Camardella’s class.

I remember Bill Bernbach complimenting Charlie Picarello for a Ohrback’s ad Deanna and i did.
Charlie wisely said: “Thanks Bill’

I remember Roy Grace who won more awards than all of us put together.

I remember Jim Scalfone and I calling Roy ‘Ming The Merciless’ from Flash Gordon.

I remember Roy sending Jim and I into the clay caves.

I remember Jack Mariucci plastering his wall with layouts and fighting with account executives.

I remember the mysterious Jim Lawson, the only writer who loved working with Helmut.

I remember the genius of Helmut Knone. Who doesn’t.

I remember The Beverly Hills Hotel Polo Lounge. DDB New York West.

I remember Walt Hamptom the funniest Presbyterian alive. And the only Presbyterian at DDB.

I remember Mike Lawlor inviting my wife and I to his New Year’s party. Mike never showed up.

I remember the grumpy award winning Bill Taublin counting the tiles on my office ceiling, making sure
his office was larger than mine.

I remember the wisdom of Bob Levenson and waiting outside his office for hours to show him our

I remember Mike Mangano’s expensive taloned suits, his witty Chivas ads and the way he scratched
his chest when talking to you.

I remember legendary writers Phyllis Robinson, Judy Protas, Ron Rosenfeld, Camille Largie, Shella
Green, Marcia Grace, Chuck Kollewe, David Ryder, Jack Dillon, Marvin Honig and Diane Rothchild.

I remember Peter Murphy asking Floyd Stone [who wore more than one watch on his wrist]
“Floyd, what times is it.”.

I remember Lenny the projectionist on the 22nd floor screening our rough cuts, which never seem to
be in focus.

I remember the terrific VW account group with Mad Dog Al Steiner, Terry Bonaccolta and my least
favorite Bob Reese.

I remember Ken Duskin’s velvet sport jacket, 13 foot leather couch and ballsy ads.

I remember Jerry the traffic man. His oversized suits, his lighting speed down the hallways and his
devotion to his job.

I remember Len Silverman and later Larry Silen in the photo studio shooting our comps, head shots
and Christmas party antics.

I remember great art directors Rick Levine, George Gomes, Dick Lowe and Jack Picollo leaving DDB
to become great TV directors.

I remember sitting with Jim Brown and Larry Levenson at the Art Directors Award Show. They won
five gold medals for “It’s ugly but it gets you there.” I won none.

I remember Lester Feldman’s love for birds, type, drawing and Dave Ryder.

I remember John Crawford doing a imitation of Bill Bernbach on his knees.

I remember the sick illustrations that Jack Medoff did in his spare time.

I remember Frank The Shoe Shine Man with his inside tips, jucy gossip and his Italian charm.

I remember Clara Walcoff complementing me on the honesty of my expense account and then
offering my wife a job.

I remember Gotte's Coffee Shop, The Teheran and The Blarney Stone where we could unwind, talk
trash, drank too much and eat stale food.

I remember Ruthie and Winnie, answering our phones and covering for us when we were playing

I remember Vinny De Luca in his dark office talking about black holes in the universe.

I remember when friends from other agencies visited my office and how proud I was to work for
Doyle Dane Bernbach.

I remember many good things, some bad in my 17 years at Doyle Dane Bernbach. Too many to

I remember leaving Doyle Dane Bernbach to start my own ad agency. At my going away party
Marvin asked me to stay.

I remember later thinking . . . I wish I did.

Dom Marino
DDB Art Director