I Remember Doyle Dane Bernbach


I remember Frank Camardella my SVA advertising teacher, who taught me, Deanna Cohen and Stan Bloch the Doyle Dane Bernbach way

I remember my DDB job interview with Lee Epstein. His advice to me before joining the Bullpen was: “Always stand up while doing a rule line to make it accurate.”

I remember arriving an hour early my first day. Actually, everyone else arrived an hour late.

I remember my bullpen buddies. Nick Scordato, Joe Iozzi, Mitch Litchner, Ron Alberty and Hugh Cunningham.

I remember us working day and night on our portfolio’s. Hoping Ben Spiegel would notice how brilliant we were.

I remember doing paste-ups for art directors who believed they were doing the best ad ever done.

I remember talented copywriters like Jackie End who would help us tool headlines for our
precious portfolio’s.


I remember being promoted to assistant art director on my last day of active duty in the Marine Corps
Reserve with a telegram by Lee Epstein.


I remember my first DDB copywriter, Joann Neary who tortured herself over every Polaroid trade ad
we did together.


I remember Hal Silverman and Lee Epstein killing almost every Polaroid trade ad we did.


I remember Bob Matsumoto teaching me to ‘think big’ while I was working on a small space ad.


I remember wild and waspy Lou Delamarter smoking a joint in his office [next to Leon Medow]
the first time I worked with him.


I remember producing my first TV spot with David Canter, thanks to the generosity of Hal Nankin.
I remember winning my first award with that same spot.


I remember the brilliant Bob Gage dropping cigarette ashes all over the art work I presented
to him.


I remember being invited to parties in Bob Gage’s office when he was on location by Jay Morales
Bob’s assistant.

I remember Joe Dally who called all us Italian art director’s Tony.


I remember Charlie Piccarillo chewing bits of paper and quietly winning a zillion awards.


I remember reading and drooling over John Noble’s body copy on his wall when he was out to lunch.


I remember Evan Stark’s funny ads, TV spots and mushrooms growing out of his office carpet.


I remember Hy Abady when he still was a orthodox jew and his unorthodox ads.


I remember crusty Al Fatica the head of the comp studio, always mad when art director‘s asked for
something to be comped


I remember being in awe of the Whirlpool spots that Sid Myers, Ron Rosenfeld and Evan Stark did.


I remember us young art director’s trying to ‘kill’ Bob Kuperman [touch football quarterback] because
he was winning too many awards.


I remember sitting in Len Sirowitz’s braque chair [when wasn’t there] marveling at his award winning
ads neatly tacked to his office walls.


I remember John Eding, Jane Talcott and myself creating the factishes OK Lamonte, Oking ads when
our supervisors wouldn’t.


I remember Finley Stat messenger Tessy screaming at the top of her lungs: “YOUR STATS ARE
HERE!”


I remember Jeff Metzner’s hip ads and American Flag suit.


I remember finally working with the brilliant Deanna Cohen, my all time favorite DDB writer.


I remember when she was a brilliant art director in Frank Camardella’s class.


I remember Bill Bernbach complimenting Charlie Picarello for a Ohrback’s ad Deanna and i did.
Charlie wisely said: “Thanks Bill’


I remember Roy Grace who won more awards than all of us put together.


I remember Jim Scalfone and I calling Roy ‘Ming The Merciless’ from Flash Gordon.


I remember Roy sending Jim and I into the clay caves.


I remember Jack Mariucci plastering his wall with layouts and fighting with account executives.


I remember the mysterious Jim Lawson, the only writer who loved working with Helmut.


I remember the genius of Helmut Knone. Who doesn’t.


I remember The Beverly Hills Hotel Polo Lounge. DDB New York West.


I remember Walt Hamptom the funniest Presbyterian alive. And the only Presbyterian at DDB.


I remember Mike Lawlor inviting my wife and I to his New Year’s party. Mike never showed up.


I remember the grumpy award winning Bill Taublin counting the tiles on my office ceiling, making sure
his office was larger than mine.


I remember the wisdom of Bob Levenson and waiting outside his office for hours to show him our
work.


I remember Mike Mangano’s expensive taloned suits, his witty Chivas ads and the way he scratched
his chest when talking to you.


I remember legendary writers Phyllis Robinson, Judy Protas, Ron Rosenfeld, Camille Largie, Shella
Green, Marcia Grace, Chuck Kollewe, David Ryder, Jack Dillon, Marvin Honig and Diane Rothchild.


I remember Peter Murphy asking Floyd Stone [who wore more than one watch on his wrist]
“Floyd, what times is it.”.


I remember Lenny the projectionist on the 22nd floor screening our rough cuts, which never seem to
be in focus.


I remember the terrific VW account group with Mad Dog Al Steiner, Terry Bonaccolta and my least
favorite Bob Reese.


I remember Ken Duskin’s velvet sport jacket, 13 foot leather couch and ballsy ads.


I remember Jerry the traffic man. His oversized suits, his lighting speed down the hallways and his
devotion to his job.


I remember Len Silverman and later Larry Silen in the photo studio shooting our comps, head shots
and Christmas party antics.


I remember great art directors Rick Levine, George Gomes, Dick Lowe and Jack Picollo leaving DDB
to become great TV directors.


I remember sitting with Jim Brown and Larry Levenson at the Art Directors Award Show. They won
five gold medals for “It’s ugly but it gets you there.” I won none.


I remember Lester Feldman’s love for birds, type, drawing and Dave Ryder.


I remember John Crawford doing a imitation of Bill Bernbach on his knees.


I remember the sick illustrations that Jack Medoff did in his spare time.


I remember Frank The Shoe Shine Man with his inside tips, jucy gossip and his Italian charm.


I remember Clara Walcoff complementing me on the honesty of my expense account and then
offering my wife a job.


I remember Gotte's Coffee Shop, The Teheran and The Blarney Stone where we could unwind, talk
trash, drank too much and eat stale food.


I remember Ruthie and Winnie, answering our phones and covering for us when we were playing
hookie.


I remember Vinny De Luca in his dark office talking about black holes in the universe.


I remember when friends from other agencies visited my office and how proud I was to work for
Doyle Dane Bernbach.


I remember many good things, some bad in my 17 years at Doyle Dane Bernbach. Too many to
mention.


I remember leaving Doyle Dane Bernbach to start my own ad agency. At my going away party
Marvin asked me to stay.


I remember later thinking . . . I wish I did.

Dom Marino
DDB Art Director