I'll always miss that great guy.



Bob interviewed me in 1964 after I sent him some samples of my veterinary pharmaceutical ads.
(I'd just picked his name at random out of the Advertising Red Book.) One of the luckiest picks I ever
made. When he asked me how my agricultural background could help me write DDB ads, I said,
"I have a more intimate acquaintance with bullshit than anybody in the building." He hired me
anyway.

One day, he asked me to write copy for his VW concept "What if it poops out in Paducah?"
Of course, I tried to do it in his style. And when I showed it for his approval, he gave me the first of
many great lessons: "You'll never be anything but a lousy copy of Bob Levenson. But you'll always
be a fabulous Hal Silverman.

I'll always miss that great guy.

Hal Silverman
DDB Copywriter