I once had an office across from Levenson's.

On many mornings, we exchanged the usual "Hi" or "How's it going?"

Those greetings eventually grew into many days of trading friendly barbs at each other.

And my trying to keep up with his humor and wit.

One day, Bob got a "Really Good One" on me.

Stunned, I tried to quickly respond back:

"Levenson, you're not funny.

Your Uncle Sam is funny!"

Bob, with a tiny smile, stepped into his office.

As usual, he knew.

He knew what was good.

Bob Matsumoto
DDB Art Director